Added: Seena Hanchett - Date: 29.09.2021 10:59 - Views: 13881 - Clicks: 2819
New companies are essentially founded for one of two reasons.
The second is that the void is already being filled, but someone thinks they can do it better, or, differently. It sometimes seems as though the latter group is less common, and perhaps because they get discouraged by competition.
Most tend to think that if the industry is already established, creating competition is difficult, if not impossible. Yet some have proved that the startup economy is not one of starvation. Many existing competitors are almost equally successful. Some might even suggest that competition consistently makes innovative companies even more innovative, while reducing the price for consumers.
Take Facebook and Twitter, for example.
Each of these companies provide extremely similar services, yet all of them are incredibly successful by most standards. But how do they do it?
How does something like Kik gain traction in a world of WhatsApp users? Kikfor example, was founded inthe same year as WhatsAppby a group of students at University of Waterloo Velocity Residence in Waterloo, Ontario.
But from the start, Kik gained traction for its anonymity—something unique to the service. While other messaging services verify phone s to identify its users, Kik relies only on registered usernames. It has, however, been met with controversy.
Just this year, the New York Times reported a of crimes involving Kik. Some of them as severe as kidnapping and murder. Opponents argue that the promise of anonymity makes it easier for predators to disguise themselves, and the lack of verification makes it difficult for law enforcement to track down a culprit.
Despite the concern, Kik claims as many as million users, with 70 percent being located in the U. The feature enables users to a conversation on Kik that may have started elsewhere, like Twitter, without giving private information like a phone. The idea of allowing users to move a conversation from one place to another, or from one person to another, was actually the premise for the company.
Users can also share unlimited photos, sketches and other web content for free— a price that undoubtedly appeals to youth. Instead of an app fee or advertising, Kik counts on brands for profit. Despite its challenges, Kik has successfully given its users, as well as brands, a new place to engage with one another, which is exactly what they set out to do.
Thanks for reading Why is Kik called Kik! If you use it, what do you like or dislike about the messenger? With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling. Annelise Schoups.Kik messenger name
email: [email protected] - phone:(212) 875-6435 x 9253
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